How To Make A Business Sign
Before any construction begins, it’s important to decide the business sign type that will best reflect your marketing and brand messaging. From trade show displays to solutions for store and event branding, there are multiple factors you’ll want to keep in mind, and we go into depth with all of them below.
Factor 1. The best sign type for making a business sign
There are many signage options available, and it can feel like an overwhelming task to pick the one best for you. The two big factors you should consider when choosing a sign type are 1) the desired location, and 2) the lighting you need.
Choosing the location
Choosing the right location is one of the most significant aspects for potential success with your sign. Anyone walking or driving bу уоur store should have their attention captured. Or, when getting into the store, your signage should make a convincing impression for them to stay. So which should you get, an outdoor sign or an indoor one? Let’s take a look at both.
How to make an outdoor business sign
Not only does this sign point the way, it’s perfect fоr grabbing the attention оf nеw customers. It lets passersby knоw where you are, and whо уоu аrе аѕ a brand. Never underestimate the ability a good sign has at piquing curiosity and welcoming people in. Here are the most important things you should take into account:
- Use easy-to-read fonts
If your sign contains text (other than your logo), you need to choose clear, pleasant and accessible fonts and lettering. Remember, signs in outdoor spaces require good readability from a long distance. In this case, a sans-serif font is a good solution. This includes Helvetica, Arial, and Myriad fonts.
- Place the sign keeping movement in mind
Proper placement is an important factor. Drivers will need enough time to register your sign. In the International Sign Association’s guide for “Design and placement of signs” it is told that if you are driving 45-50 mph per hour, the outdoor pylon signs, stands or building signs should be visible from 220 feet away.
- Coordinate colors and contrast
Try to maintain the best visibility and avoid certain combinations that are difficult for the eyes. There is a general rule which suggests using a light background with dark lettering, and you can’t go wrong with that. You can also do the opposite. But a dark background with dark lettering is a poor choice. This is particularly the case for window signs. Black and white is considered as the best combination, with yellow on black a close second.