As the name implies, architectural signage concerns buildings and man-made structures. It refers to the custom signs or a signage system implemented throughout a commercial or public space, often within a specific building, facility or campus.
Common examples of architectural signage include:
- Oversized, large-format graphics
- Textured wall murals and coverings
- Directional signage
- Glass finishes and fixtures
- Contour-cut and dimensional signage
- ADA safety signs
- Digital signage
Architectural signage serves an array of different purposes, but its primary function often lies in brand identification and wayfinding. These practical elements to building or commercial space design are necessary to maintain a professional appearance while making it easier for clients and visitors to navigate a large or complex area.
Every sign should work together under a unified design language, material, typography and brand representation, in order to create a sense of order and cohesion.
In other words, architectural signage is the art of integrating a sign’s purpose and practicality with strong aesthetics and ease of use. These elements should all be combined into a well-designed signage mix, which overall represents the business, and complements the physical space or structure’s environmental décor.